Exploit low-financing costs to source assets for extension
Expanded utilization of online entertainment
Increment advertising endeavors
Use minimal expense to give motivations to workers and diminish turnover
Low-loan fees
Develop eco-accommodating items and sell at low costs
Use low interest to buy property and decrease lease use
Development of eco-accommodating items and government appropriations
Dangers
ST methodologies
WT techniques
New contestants
Utilize online entertainment to circulate items and battle new participants
Put resources into protected innovation
High fuel costs
Put resources into less expensive fuel advancement with talented labor force
Put more in Innovative work for strategic advantage
Expanded intra-modern contest
Work on working circumstances to diminish representative turnover
Work on working circumstances to limit intra-modern rivalry
Downgraded conversion standard
TOWS Matrix Analysis
Internal Strengths
From the TOWS analysis, Cigna has a profoundly gifted labor force, accomplished through standard preparation on arising patient necessities. This labor force proficiency supports administration arrangement and item quality. Robotization guarantees uniform item quality and adaptability underway. The organization’s good monetary position empowers future development. Web-based entertainment presence on stages like Facebook, Twitter, and Instagram upgrades client commitment (Guimaraes, 2020).
Strength and opportunity strategies
Cigna can use its assets to investigate new market fragments and use its monetary dependability for development. Its solid media presence can drive online deals, and it can put resources into eco-accommodating items with its steady monetary position (Guimaraes, 2020).
