How to Write the Methodology Section for MBA Capstone Projects
The methodology section of your MBA Capstone project outlines the research approach and techniques used to gather and analyze data. It helps the reader understand how you approached the research problem and ensures the research is credible and reliable.
5.1 Key Elements of the Methodology Section
- Research Design: Specify whether you used a qualitative, quantitative, or mixed-methods approach. Justify why this approach was appropriate for your research.
- Data Collection Methods: Describe how you gathered data. For example, did you conduct surveys, interviews, or use secondary data from industry reports? Explain why these methods were chosen.
- Sampling: Explain the sampling technique used to select participants or data sources. Was it random, purposive, or based on another method? Discuss the sample size and selection criteria.
- Data Analysis Techniques: Describe how you analyzed the data. Did you use SPSS, Excel, or other statistical tools? Mention any tests or analysis methods, such as regression or correlation analysis.
5.2 Tips for Writing the Methodology Section
- Be Detailed: Provide enough detail for someone else to replicate your research. Clearly explain each step and justify why each method was chosen.
- Justify Your Approach: Demonstrate why the chosen methods are the best fit for your research objectives. Mention any potential limitations and how you addressed them.
- Use the Right Terminology: Use clear, technical terms specific to the research methods you are using, but avoid overwhelming the reader with overly complex language.
