How to Develop Recommendations in MBA Business Capstone Projects
Recommendations are one of the most crucial parts of your MBA Capstone project, as they provide actionable solutions to the business problems identified in your research. Developing well-grounded and practical recommendations is key to demonstrating your strategic thinking and problem-solving skills.
3.1 Steps for Developing Recommendations
- Base Recommendations on Findings: Your recommendations should directly stem from the findings and data collected in your project. They should be a logical extension of your analysis.
- Ensure Feasibility: Recommendations must be practical and achievable, considering the company’s resources, timeline, and market conditions.
- Focus on Impact: Prioritize recommendations that will have the most significant impact on the organization’s performance or growth. These should align with the company’s goals and objectives.
- Be Specific: Provide clear, specific recommendations. For example, instead of saying, “Improve marketing,” suggest “Increase digital marketing efforts by 25% through targeted social media campaigns.”
3.2 Types of Recommendations
- Strategic Recommendations: Suggest long-term strategies that could improve the business or help it achieve growth. These could involve entering new markets, diversifying the product line, or implementing new technologies.
- Operational Recommendations: Offer suggestions for improving operational efficiency, such as optimizing supply chain management, reducing waste, or improving employee productivity.
- Financial Recommendations: Propose strategies to improve financial performance, like adjusting pricing models, reducing costs, or finding new revenue streams.
