Summarizing Key Findings and Strategic Implications in MBA Reports
In the summary of findings and strategic implications, you’ll reflect on how the results of your research contribute to solving the business problem and what strategic actions the company should take. This is a crucial part of your Capstone report as it connects your research with real-world business strategies.
2.1 Key Findings
- What were the most significant results?: Summarize the core findings from your research. For example, if your project examined customer satisfaction, a key finding could be: “Customer satisfaction increased by 15% after implementing the new service strategy.”
- Data-Driven Insights: Ensure that your findings are backed by data, whether from surveys, interviews, or financial analysis.
- Addressing the Business Problem: Link each of your findings back to the original business problem. How does each result help answer the research questions?
2.2 Strategic Implications
- Interpretation of Results: Reflect on the implications of your findings for the business’s strategy. For example, if your research shows that a new product line will significantly increase revenue, the strategic implication might be: “The company should prioritize this new product launch in its next fiscal year’s strategy.”
- Risk and Reward: If your findings suggest potential risks, mention how the company can mitigate these risks in their decision-making process. For example, if a market expansion shows high potential but also carries risks, recommend that the company conduct further market research to ensure the viability of expansion.
2.3 Best Practices
- Prioritize Implications: Focus on the strategic implications that have the highest business impact. Avoid listing all results; focus on what matters most to the company’s future success.
- Clear Recommendations: After summarizing the findings, transition into actionable recommendations for business strategy.