How to Present Results and Findings in MBA Business Capstone Reports

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Presenting the results and findings of your MBA Capstone project is crucial as it allows you to showcase the data you have collected and analyzed. The key is to present these findings in a clear, logical, and structured manner so they effectively address your research questions.

1.1 Organize Results in a Logical Flow

  • Introduction to Results: Begin this section by briefly restating the research objectives or hypotheses to remind the reader of the purpose of the analysis.
  • Presentation of Data: Present the data systematically. Organize results by themes or categories. You could have separate sections for quantitative and qualitative results if applicable.
  • Clarity: Use tables, charts, graphs, and figures to represent complex data. Visual aids help to break down large sets of data and make it easier for readers to interpret.
  • Focus on Key Findings: Focus on the key results that directly address your research question. Avoid presenting every data point. Instead, highlight the most significant trends, patterns, or insights.

1.2 Structure of Presenting Results

  • Text Description: After presenting data visuals, summarize the results in text form. Explain the trends or differences observed in the data and their potential implications.
  • Comparison with Expectations: If applicable, compare your findings to your initial hypotheses or literature findings. Did the results align with expectations?
  • Significance of Results: Clearly articulate why the results are significant in the context of your research. For example, if customer satisfaction increased after a new marketing strategy, explain how this result aligns with the business goal of improving customer loyalty.

Published by Lisa