Business Strategy Recommendations for MBA Capstone Projects

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In an MBA Capstone project, business strategy recommendations provide a roadmap for addressing business challenges and achieving the company’s goals. These recommendations could involve entering new markets, improving current operations, or developing new products.

2.1 Steps for Developing Business Strategy Recommendations

  • Understand the Business Problem: Start by clearly defining the business issue that needs to be solved, whether it’s improving profitability, increasing market share, or launching a new product.
  • Use Business Models and Theories: Apply business models such as Porter’s Five Forces, SWOT analysis, or PESTLE analysis to formulate a strategic plan. For example, if your research shows that competition is increasing, you may recommend a cost leadership strategy or a differentiation strategy to stand out in the market.
  • Develop Long-Term and Short-Term Strategies: Recommendations should address both immediate concerns and long-term growth. For example, an immediate strategy might be to streamline operations for cost-saving, while a long-term strategy could focus on global expansion or digital transformation.

2.2 Examples of Business Strategy Recommendations

  • Diversification: Recommend expanding the company’s product line or entering new markets to reduce dependence on one revenue stream.
  • Cost Leadership: Suggest ways to reduce operational costs through process optimization, automation, or supply chain improvements.
  • Brand Differentiation: If your research shows that the company’s brand is not distinct in the marketplace, recommend strategies for rebranding, improving customer service, or offering unique value propositions.

2.3 Considerations

  • Alignment with Organizational Goals: Ensure that your business strategy recommendations are aligned with the organization’s mission, vision, and values.
  • Risk Analysis: Assess the risks involved in each recommendation, such as financial investment, market uncertainties, or regulatory challenges.

Published by Lisa