Business Model Development in MBA Capstone Projects

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A business model defines how a company creates, delivers, and captures value. Developing a robust business model for your MBA Capstone project is essential for ensuring that your strategy is viable and sustainable in the long run.

5.1 Key Components of a Business Model

  • Value Proposition: What problem does your business solve, and how does it deliver value to customers?
  • Customer Segments: Who are your target customers, and what are their needs and preferences?
  • Revenue Streams: How will the business generate revenue (e.g., sales, subscriptions, licensing, or advertising)?
  • Cost Structure: What are the primary costs involved in operating the business? These could include manufacturing, marketing, distribution, and personnel.
  • Key Resources and Activities: What resources (e.g., technology, workforce, intellectual property) and activities (e.g., production, marketing, customer support) are critical to delivering the value proposition?
  • Channels: How will the business deliver its product or service to customers (e.g., online platforms, physical stores, or direct sales teams)?
  • Customer Relationships: How will the business maintain customer loyalty and engagement (e.g., customer service, loyalty programs)?

5.2 Developing the Business Model

Use frameworks like the Business Model Canvas to visually map out and develop the key components of your business model. This method allows you to identify and address gaps or weaknesses in the business structure.

By using these strategies, frameworks, and methodologies, your MBA Capstone project will be grounded in a solid business strategy that addresses real-world challenges while demonstrating your ability to think critically and strategically about business problems.

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Published by Lisa