Strategic Management Frameworks for MBA Capstone Projects

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Strategic management frameworks provide tools and methodologies to analyze business situations and formulate effective strategies. Using a proven framework in your MBA Capstone project ensures that your business strategy is well-structured and grounded in established principles.

2.1 Common Strategic Management Frameworks

  • SWOT Analysis: A tool used to identify internal strengths and weaknesses, and external opportunities and threats. This framework helps in assessing the organization’s current situation and identifying strategic objectives.
  • Porter’s Five Forces: Analyzes the competitive forces in an industry, including the threat of new entrants, bargaining power of suppliers and buyers, threat of substitute products, and industry rivalry. This helps determine industry attractiveness and competitive positioning.
  • BCG Matrix: A portfolio management tool that helps companies allocate resources by categorizing products or business units into Stars, Cash Cows, Question Marks, and Dogs based on market growth and market share.
  • PESTLE Analysis: Examines external factors influencing the business environment, including Political, Economic, Social, Technological, Legal, and Environmental factors. It’s useful for understanding macro-level factors affecting business strategy.

2.2 Applying Frameworks in Capstone Projects

  • Use these frameworks to analyze your business case and inform strategic decisions.
  • For example, apply Porter’s Five Forces to assess competition and market dynamics in the industry where your company operates.

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